Trademark portfolio management
Trademark portfolio management
Why
Intellectual property management is an important part of the overall business strategy. With regard to trademarks, it would be a mistake to limit ourselves to filing applications for registration with Rospatent. The trademark strategy should take into account not only the acquisition of rights, but also the use of marks, the disposition of the rights to them, monitoring the status of rights and actions of third parties that threaten these rights, and the protection of rights.
For whom
We recommend this service to individuals who already have trademarks or who are only planning to apply for registration of the trademark. Any business needs to think about the return on investment in designations used as trademarks, and what risks the use of such designations may entail.
Details
The services we provide under trademark portfolio management can be divided into the following blocks:
- developing a strategy in the field of trademark protection;
- structuring the portfolio of trademarks;
- brand diversion analysis ;
- monitoring other people's applications for registration of trademarks;
- filing soft opposition against an application for trademark registration ;
- filing an objection to the granting of legal protection for the trademark.
For example, our specialists are ready to advise on the risks of a third party filing a claim for early termination of the legal protection of a trademark , including in the case of not using the mark in the form in which it is registered.
Services
News and publications
07/10/2020
WIPO Discussion on Artificial Intelligence
On July 7–9, 2020, the second round of the World Intellectual Property Organization Discussion on the Role of Artificial Intelligence in Determining Intellectual Property Policy was held.
01/22/2020
Tobacco Company Trademark Infringement Dispute
Svetlana Uskova gave comments to Delovoy Peterburg on the dispute between two tobacco companies — Petro LLC (St. Petersburg) and Samarin LLC (Moscow).
05/12/2019
Use of geographic names in the registration of trademarks
By the Resolution of the Presidium of the Court for Intellectual Property Rights (SIP) dated 12.09.2019 No.SP-21/31, a Review on SIP practice on issues related to the use of geographical names in the registration of trademarks was taken into account.